Europe's biggest carmaker has begun the implementation of their lower cost, profit strategy, because the public hope beyond the Toyota, becoming the world's largest car manufacturer. However, the public situation in the global market is not optimistic.
MQB modular engine platform pushing the first exposed the problem, resulting in some of its models delay; then VW also face same core brand income decline. The Volkswagen CEO Martin Winterkorn even announced July, begin from 2017, every year the passenger car brand to cut costs 5000000000 euros (about 40900000000 yuan). But the plan has encountered a problem, the boycott.

The public notice China market, where its sales success beyond the general. But at present Chinese government strengthen the anti-monopoly law efforts, launched an extensive survey of automobile industry. Popular high-end brand Audi has been found in violation of the anti monopoly law.
European car city overall despite a warmer period, but still show some worrying signs. Europe's largest car market in Germany monthly sales fluctuations, fluctuations. In addition, USA market is a hard nut to Audi, although sales growth, but with the German BMW and Mercedes Benz still has a big gap. For this lift all boats, Audi market share is getting smaller and smaller.