When the mobile application I first used the Amazon, I was surprised.
I use this application in WAL-MART supermarket (Wal-Mart) scan a barcode, it not only to correctly identify the I in the hands of the toy, and I just a few clicks, you can make the Amazon with overnight courier sent it to my house, and I can save $8. When I saw the order has been confirmed news show on the mobile phone, I immediately went to the supermarket on the other side to find my wife. I picked up another commodity to show her magical function Amazon application, she felt surprised. From that moment, our shopping habits changed forever.

Effect of the Amazon shopping habits of people, no matter how to say no exaggeration. According to ComScore statistics, in the winter of 2013, the history of the highest sales a holiday shopping season, there are 73.3% American intelligent mobile phone users, 1.14 people had a mobile website amazon.
But according to the same report from ComScore company shows, special APP Amazon, which has the bar code scanning function that (your Amazon is not downloaded the application), in USA only 22.6% intelligent mobile phone users using it. Although this number, but also to the Amazon brought considerable income. However, according to research firm ShopperTrak statistics, in 2013 11-12 months, the Americans to entity shop a total of 176000000000 times, it shows such as Amazon's business still has great space to make money, and even the whole world into a huge "sample room".
Amazon's first intelligent mobile phone has a simple name "Fire" (fire), it is also the Amazon to create digital shopping paradise latest hardware equipment. The mobile phone will start shipping in July 25th. Back in June, Amazon will be the mobile phone extolled rare on earth. It carries the applications and services Amazon home, and from the Google Android or Kindle tablet computer models, in order to attract people to come to a world dominated by amazon.
In the hardware aspect, the mobile phone basically maintained the same level with competitors. First, it has a 4.7 inch high-definition screen, a 13000000 megapixel camera, can choose the storage space of 32 or 64GB, and have 2G memory. According to the storage space is different, the mobile phone retail price is also divided into 199 $and 299 $two price, are two-year AT&T contract price. (when I asked Amazon how AT&T contract length problem, the other with seems uncomfortable smile, and said "no comment".)
However, intelligent mobile phone now often have to rely on software to compare. Amazon's Fire mobile phone with a FireOS operating system, but it is essentially a "clean version Google android". Its own applications include instant video, Amazon's Kindle e-book, Prime Music market, it is worth mentioning is that each Fire mobile phone users can enjoy free one year Amazon's Prime member services. But on a equipped with a mobile phone service in the Amazon, is not enough to bring the world into a large "sample room". This time to rely on FireFly (meaning the firefly) display one's skill to the full.
As the mobile phone's flagship, the FireFly is actually a scanning applications, it can distinguish between 100000000 different kinds of goods, from food, household goods and even to the music, games, film and media products will be nothing difficult. It identifies the product by the mobile phone camera, recognition of music, TV shows or movies and other media products it is mobile phone microphone.