Brazil World Cup mascot Fuleco is composed of China manufacturing
China football again missed the world cup, but China businesses have had success in the world cup. According to media reports, the Brazil World Cup, "Chinese manufacturing" lineup. Small ball games, fans scarf, mascot, the venue equipment, energy field electronic big screen, from China enterprise products are shared with the world cup economic dividends, to further enhance the "gold content Chinese manufacturing".
Brazil World Cup mascot FULECO (Fuleco) is composed of Chinese enterprise manufacturing and global marketing, this is the first official authorization Chinese enterprises directly from the FIFA won the world cup mascot.
In 2013 June, Hangzhou coroutine Co. Ltd. after several rounds of competition, eventually become authorized by the FIFA official Brazil World Cup mascot officially authorized business production and sales. Hangzhou Xie Cheng Industrial Company Limited Marketing Director Huang Kunlun said, the company from the official World Cup to get licensed products including mascot plush toys, 3D toys, key chains, party products and auto accessories 5 big series, Hangzhou coroutine is in addition to Brazil local enterprises mascot plush toys and dolls only authorized to global 3D.
"We have the right to development, pricing, marketing rights, there are from 39 countries and regions, consignment order", Huang Kunlun said, "compared with the South Africa World Cup mascot a few cents to produce profits, the Chinese enterprises have pricing power, profit can accept orders than ordinary high 2 to 3 times."
The world cup improve gold content, Chinese traditional manufacturing industry at the same time, master the sophisticated technology China enterprise also enter the world cup, making Chinese high-end manufacturing influence. As the only world cup Brazil 8 sponsors of Chinese enterprises, Yingli Green Energy Holding Co will provide renewable energy solutions for venues. Yingli Green Energy Usa Inc managing director Robert said, "Yingli is committed to helping Brazil and FIFA, hold the history of the green environmental protection of the World Cup football match." Can be expected, with the development and growth of enterprises China, Chinese manufacturing in the world cup will continue in-depth, depth and level rise.
