Steve Jobs does not like music subscription service. Although more than once been persuaded this is the future direction of development, but he always reference those companies because users unsubscribe wireless music and disappear against. People want to have music, but he still chose to stick. But Apple's acquisition last week described Apple is indeed developing streaming music subscription service.

28, Apple confirmed that it will spend $ 3 billion acquisition of headset manufacturers Beats, Beats and said it would continue to develop its streaming music service Beats Music. More than one industry source said that the acquisition is not the style of Apple in the past. Beats headphone market is indeed very good, but not many groundbreaking acoustic technology. Apple does not seem to get this acquisition technology, but Steve Jobs has been opposed to music subscription service. But Jobs's successor, Tim Cook (Tim Cook) think Beats is an ideal choice.

Cook confirmed that this acquisition is not to technology. In an interview on ReCode Assembly, he said: "We can build anything you can think of, but that is not where the problem lies." So, Where is the problem? Cook said that in terms of music, this apple has long been concerned that it has made an emotional connection terrible power. So why is the acquisition of Beats and not the Beatles song catalog or the Philadelphia Orchestra it? Cook explained that this is because the Beats's more charismatic and creative leader Jimmy Iovine and Dr. Dre. They make contact with the artist Beats headphones to promote their products become the coolest personal headphones.

However, the key seems to be still in its infancy in Beats Music streaming music subscription service, Steve Jobs has been that users do not need the music subscription service, and the business runs counter to his point of view.

From a certain direction, Apple has begun streaming media services. In iTunes match feature, the user's songs can be stored in the cloud and support for streaming playback. But until now, Apple has not taken a big step, it has never launched a service to meet the user flow play any song they like, and Apple was the establishment of the service should be natural. iTunes service built into paid services, users pay to download billions of songs. Apple also has technical personnel, design professionals, and is one of the world's best brands, and these are related to music. Therefore, Apple will be able to provide better service than Rhapsody, Rdio, Spotify.

Then there came a new problem: Beats brand than Apple or iTunes can more attractive to consumers? How will probably need further observation Beats Music Service Development we can see the answer. The service is currently only 250,000 subscribers.